Website & app development
Our website and app development service consists of translating project requirements into a solid technical solution. A website or an app consists of many moving parts. Making these parts work together successfully can be as much of an organisational challenge as a technical one. If your needs include business and digital development, it may be worth reading about our business & digital development service. With our concept development & consulting service, we can also assist you in refining your concepts and services before landing on a specific format for a website or app.
Key areas of website & app development
We list content before layout, because in our opinion, great content is the best way to delighting your visitors. A beautiful layout is very important as well, but it is the content that ends up giving your visitors the answers or the information that they were looking for - most of the time, that is the primary purpose of publishing your information online.
Great content comes from clearly writing down what you want to say in a way that your visitors can easily understand. Once you have published the initial volume of content, there is a myriad of ways to get the most out of it. A clear content strategy will help you decide what to publish, optimise or remove. This is closely related to a technique called search engine optimisation (SEO, see below). From time to time, we will publish blog posts or case studies on various topics related to content.
The layout of a website or app should have several specific purposes. Here are a few:
- Guide the visitor through the provided information in a clear, structured manner.
- Fit the general style and feel of the brand.
- Reinforce specific brand values through a combination of colors, images and video.
- Provide clear next steps for visitors by including calls-to-action.
Styling and design are subjective, although there are several guidelines and best practices that provide some measurement as to what 'great design' is. The design process is usually iterative, with the goal of eventually reaching a final design that is both loved by the organisation that it's for, as well as fitting these guidelines and best practices.
Search engine optimisation (SEO)
An important part of search engines such as Google ranking your content highly is how understandable, well-organised and structured it is. Working on that can be called on-page SEO. This is the counterpart to off-page SEO, which refers to various actions and techniques used outside of your website, in order to promote it and boost its rankings.
It makes sense to focus on on-page SEO first before thinking about off-page SEO too much. If the quality of a website is improved and it helps visitors find what they need better than before, that can entice more visitors to take a specific action, for example: getting into contact, signing up or requesting a quote. In other words, with a better website, you can increase the amount of visitors that convert to users or customers, without any increase in the total number of visitors, or your marketing costs. This improved conversion rate means that anything done subsequently will now be more effective as well: more return for your marketing spend, more results from your promotional events, or even just from word of mouth.
While we do carry out work that can be characterised as SEO work, it is not necessarily how we prefer to describe it. In general, we advise a more human-centric lens on your website: working on a good content structure, a clear layout and good accessibility will cover a lot of the area that also falls under the SEO category. However, once the quality of the website is at a stellar level, that's when we would advise to start incorporating off-page SEO into the mix. There are many things you yourself can do in this area, but the great thing is: similar to how a better conversion rate makes your promotion more effective, better on-page SEO/website quality can accelerate your off-page SEO. How? The number of links to your website should naturally start to increase because people want to link other people to a quality source. These natural links are an important part of off-page SEO.
Unfortunately, a fair degree of caution is very necessary when evaluating information about SEO found online. Often, you won't even have to search for information about it, because it will end up in your inbox unsolicited, with grand claims of instant results. While there are some legitimate, innovative techniques that can even come recommended by providers such as Google, many of these claims are based on spammy techniques, or they are outright lies. Good SEO is a long-term process and if the techniques that are being used feel like using tricks, you are most likely skating on thin ice. The algorithms of search engines get adjusted from time to time to weed out websites using this kind of SEO (also referred to as black hat SEO), so a temporary boost using these techniques can be followed by a major punishment in your rankings. This is a situation that is not easy to rectify. We strongly advise to disregard any sources claiming magical solutions, and put the focus back where it belongs: your visitors.
For the sake of brevity we have only used a few key terms here, more to describe our approach and philosophy than to provide an exhaustive list of all the ways in which we can help you with SEO. For more information, get in touch or explore our case studies and blogs. In the future, we will publish more on SEO specifically.
Marketing & social media
In addition to the many things you can do to improve your website, marketing it effectively is another matter altogether. We can assist with our marketing & social media service.
We can work with a variety of providers and technologies, including but not limited to:
- Next.js / Vercel
- Shopify or similar commerce platforms
- Existing custom (legacy) setups
If you are starting from scratch, we can advise you regarding the differences between various ways of setting up and together, pick a stack that works for you.
Currently, we are mostly focused on React Native as our preferred technology for building and maintaining apps. If you work with different technology, we might be able to involve a partner to still be able to deliver solutions. If you are starting from scratch and have already decided to build with React Native, we can help. If you want an in-depth comparison between different technologies for building apps: we might publish content on this in the future. As for our own internal team however, we have chosen depth over breadth in the area of app development, leading to the main focus being on React Native.
We use a mix of different technologies for the frontends and backends of our Labs projects. If you are preparing for a larger project and need a full stack solution, it is easiest to dive into the details by planning a meeting. We might publish more technical content related to our Labs projects in the future.